It’s almost time for the big game–the one and only, Super Bowl. As diehard and casual fans alike pick up the snacks and set up the living room for their Super Bowl parties, sports experts are spending hours on end pontificating on the minutiae of the tiniest details happening on and off the field, all […]
It’s about 12 o’clock on Friday. Seeing as you’re in the Steel City, Primanti Brothers is the place to be on lunch break. So you walk in off Market Square as you scroll through your Facebook feed. You’re meal is comprised of just one thing: Primanti’s “Almost Famous Sandwich”, consisting of your choice of meat […]
For the longest time, high school athletes that want to get discovered by top college programs had to submit standard VHS tapes or DVDs of their highlight reels. This process still continues to this day since it’s a basic format to use. The ability to dictate what’s shown has been made possible due to […]
Right now, there probably isn’t any company on the planet hotter than WhatsApp.
This week the mobile messaging app maker reached the outstanding milestone of 500 million monthly active users. The engagement levels within it have proven to be just as impressive: 700 million photos and 100 million videos each day. Such rapid growth and interactivity by its users led to Facebook acquiring them for $19 billion just a few months ago. They have clearly positioned themselves to be a leader in the global communications landscape.
(Snapchat) Although the rules vary by Division and sport, recruiting new players through social media is now the accepted and likely the preferred norm. Coaches are allowed to privately message students through Facebook and/or Twitter accounts, and have become increasingly reliant on Instagram and YouTube to highlight campus perks. Since many of the up-and-coming high school athletes have been raised in a social media bubble, it is a wise move on the part of coaches and recruiters alike to reach out to athletes through their preferred communication platform. Additionally, contact through a Twitter or Facebook message has the potential to feel more personal than a generic “we want you” mailer. Forging this connection is smart, and it just makes...
