Cricket star Ravindra Jadeja is a verified social media star, with 990,000 Twitter followers, 1.7 million followers on Instagram and 3.5 million followers on Facebook. Now, he also has a personal app to connect more closely with his fans. Jadeja is the top-ranked Test bowler and second-best All-Rounder in the world, according to the International […]
Just under a week ago, Swiss soccer player Xherdan Shaqiri was the name on everyone’s lips following an audacious- and simply outrageous- 18-yard overhead kick goal during the ongoing European Championships. Perhaps spurred on by his individual success, the player has now joined forces with Joiz Global to launch a fan app to further engage […]
How well do you know your fans? The answer to that question is what will determine profitability and success for sports franchises in the very near future. The last decade brought a tsunami wave of new technology into the home: HDTV, hi-speed internet, DirecTV, LCD flat screens, you name it. That all of a sudden made watching from home a solid alternative to actually going to a game for most fans. Teams responded by investing hundreds of thousands of dollars in infrastructure. We saw the most beautiful stadiums in the world built, larger than life LCD screens and increased Wi-Fi connectivity. Basically, teams did these things because they “thought” fans would want it. That’s where things are beginning to change....
