Designers at NOVA have created a solution alleviating dangers associated with late-night running. They are introducing the world’s first self-illuminating jacket which lights up at the press of a button. The jacket offers visibility at three settings: low, high and blinking. NOVA’s patent-pending LightGuide technology eliminates any need to carry a bulky flashlight during your […]
Weeks after Fitness AR used Mapbox technology to build digital 3D maps that help endurance athletes on Strava visualize trail routes, the augmented reality activity-tracking app has been acquired by Mapbox to build all sorts of sports, fitness and consumer apps for clients. As part of the deal, Fitness AR co-founder Adam Debreczeni will help […]
The Italian Rugby Federation (FIR) has announced a new partnership with Wattbike, creators of a high performance stationary bike. The deal, which is initially aimed at improving players’ fitness levels, encompasses not only the Italian national rugby team, but also clubs from the country including Benetton Rugby and Zebre Rugby Club. Wattbike has provided four […]
Athletic performance center EXOS — best known for its work preparing NFL draft prospects for the scouting combine — is partnering with digital training platform BridgeAthletic for wider distribution of EXOS’s customized workout programs. EXOS, which has grown to more than 400 global location in its 15 years, is supplying its extensive movement library of […]
Under Armour announced a partnership this week with EOS, a supplier of industrial 3D printing equipment and consulting services, to ramp up the sportswear company’s efforts to bring 3D-printed sneakers to market. EOS will provide Under Armour, which recently announced its first connected running shoe, with advanced laser sintering technology, an additive manufacturing technique in […]