Under Armour announced Monday it will provide exclusive Connected Fitness offerings to Major League Baseball teams, which will provide athletes with state-of-the-art technology designed to inform and strengthen player performance. The Under Armour Connected Fitness platform powers a digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The […]
Fitness tracker app My Virtual Mission added one of the more iconic U.S. highways to its Conqueror Event Series on Monday. This week, fitness enthusiasts can now sign-up via web, iOS or Android apps for the 2,280-mile Route 66 Virtual Challenge. They’ll eventually be able to log mileage by running, walking, cycling, or other forms of exercise […]
In a cutthroat league like the NFL, players are always looking for a way to gain a competitive edge. The newest training tool isn’t about extra reps in the gym or taking extra snaps at practice It starts with a headset. It looks like just another pair of Beats or other noise canceling headphones, but […]
London Sport and London & Partners, the Mayor’s promotional company, announced a partnership Tuesday to launch the city’s first sports and fitness technology incubator in 2017. Backed by both entities, the technology hub will be housed within the “House of Sport” project and will help support startups which “create happier, healthier and more active populations in […]
On late night bike rides, it sometimes feels like something is following you. When you’re running alone when it’s dark out, sometimes there is a nagging pit in your stomach. You made sure to tell someone where you were going before you left, but now you’re alone. Strava, a social network for athletes, is working […]
