Fitbit has started the year strong in announcing three new partnerships at CES 2017. Fitbit announced a partnership with Habit, which is system that gives consumers personalized nutritional information based off of entered data and individual interests. Habit will now leverage Fitbit data to learn even more about its consumers and be able to provide customized […]
Virtual reality company VirZOOM, a maker of VR games designed for its VR Bike Controller, is launching vSports competitions with the help of fitness equipment companies Fitbit and Life Fitness and also HTC. VirZOOM announced Thursday it held the first live vSports competition at a private CES event, enabling competitors in its multiplayer virtual reality […]
With Under Armour’s new Athlete Recovery Sleepwear, consumers can now sleep like New England Patriots quarterback Tom Brady, who helped develop the new sleep and recovery system. On Wednesday, the brand released its first “Athlete Recovery Sleepwear powered by TB12” advertisement at CES in Las Vegas. In the 60-second ad, Brady elaborates on the importance of sleep […]
The newest personal fitness tracker is so discrete, it looks like it could be a wedding band. The Motiv Ring, which comes in rose gold and slate gray, tracks the wearer’s sleep, heart rate and activity. Motiv decided to create a ring for its first product as opposed to the traditional bracelet with the goal […]
Fitness brand New Balance entered the wearable market for the first time Wednesday as its Digital Sport Division launched smartwatch RunIQ in collaboration with leading companies Intel, Google and Strava at the International Consumer Electronics Show (CES) in Las Vegas. Designed for runners and engineered with Intel Inside, RunIQ will help athletes improve their performance […]
