This morning, Speedo and Misfit, a company that produces wearables and other smart gear, announced their partnering on a new swim tracker—Speedo Shine. While the wearable, which fits like a wristwatch, is generally useful for all fitness, it is specially designed for swimming. The software within the Speedo Shine uses unique algorithms to count the […]
Yesterday, Adidas acquired Austrian fitness company Runtastic, becoming the latest purchase of the Adidas Group and the only brand in the Adidas Group that does not pertain to sports apparel or equipment. Adidas’ break into the fitness industry cost them around $240 million. It appears that Adidas is attempting to answer the fitness app empire that Under Armour has recently amassed. […]
Living through the age of tracking every step, monitoring every heartbeat, and tallying every pound shed, the innovators at PEAR Sports have sought to break the monotony. “One of our favorite lines here is, ‘Thanks for telling me what I’ve done but will somebody please tell me what to do?’ Christian Schauf, Vice President of […]
What if you could take all of the workout machines in your local gym and smash them into a single article of clothing? With this, you could workout in pretty much any space and take it with you whenever you travel. Well, that may not be a “what if” anymore. Welcome to APEX Resistance and Conditioning, […]
Cryotherapy is not by any means a new phenomenon in the sports world. After modern applications began in Japan in the 70s, scientists and doctors from all over the world have conducted clinical studies to analyze and report on the effectiveness of whole-body cryotherapy among patient populations. In fact, professional athletes, from tennis players to […]
