As sports training and recovery become more intense to meet the higher demands of modern competition, technology must adapt accordingly. Recently, new products have allowed athletes to obtain athletic data that provides a competitive advantage and helps them recover. One company, SenseCore, is on the cutting edge of sports garment technology. Their Product Development Manager, […]
In February this year it was announced that Under Armour had created ‘the world’s largest digital health and fitness community’, integrating food and fitness tracking apps, MyFitnessPal and Endomondo. The $560 million agreement means that users are now able to access MyFitnessPal without leaving the Endomondo app. The partnership combines MyFitnessPal’s 90 million user base […]
On April 24th, 2015, ESPN College Football Analyst and former Minnesota Viking running back Robert Smith launched a new mobile-based app entitled Fan Health Network. Smith, both the creator and CEO of the company, partnered with former NFL athletes Tom Cousineau and Jay Fiedler back in 2012 with an idea to invent the Fan Health […]
Under Armour is quickly and quietly becoming the worldwide leader in digital fitness. In March, the company opened up a technology division in Austin, and since then they have acquired four companies, the latest being Gritness. Gritness is an app that offers users a search engine to find local group workouts based upon what they […]
Office space competition has taken on a whole new meaning courtesy of a new fitness tracking design ushered in by FitRankings founder Patrick Hitchins and his colleagues earlier this year. Frustrated about the back-and-forth disputes between their friends and colleagues centering around the age old debate in any water cooler conversation regarding fitness levels, Hitchins […]
