Analytics is a hot topic in sports today. Pro teams and leagues are on the look out for new ways to use analytics for a plethora of decision making instances — from improving the fan experience and building sponsorships to making better draft picks and predicting injuries. Everyone recalls the Moneyball story about how the […]
Beginning in the 2017-2018 season, there will be a different kind of swoosh visible on every NBA court. Just yesterday, the NBA and Nike penned an eight-year partnership that will see Nike become the exclusive apparel maker of the NBA, taking over from Adidas. As part of this deal, the NBA is allowing Nike to […]
According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
Indiana University Athletics will become a national leader in 3D broadcast and technology with its first of its kind video, broadcasting and technology center for its students. All thanks to a donation of $5 million from 1981 alumni, Mark Cuban, owner of the Dallas Mavericks, and several other businesses. The Mark Cuban Center for Sports […]
There is a lot of information coaches need to know about their players, and many simply don’t have the time and energy to rifle through paperwork for every single player. That process impedes their strategizing ability and significantly impacts the team. CoachMePlus, a new system that compiles all of this information into one database, puts […]
