A few weeks ago we wrote an article on Real Madrid’s new partnership with Microsoft. The mobile app has since launched and we got a chance to speak with Real Madrid CEO Jose Angel Sanchez and Microsoft Chairman of Emerging Markets Orlando Ayala on their partnership and Real Madrid’s transforming digital presence. Real Madrid now […]
The National Football League is an organization that prides itself on the tradition and legacy of days gone by. However in an increasingly digital age, teams are turning to analytics and technology to gain every possible advantage they can. The Jacksonville Jaguars have partnered with XOS Digital Inc, a leading provider of coaching technology, and […]
Who would have known that Rocky 4 would end up predicting the future? We all know that a great 80’s movie is defined by its montages. And Rocky’s training in Rocky 4 basically sums up how athletes used to train – In Siberia, pulling sleighs; helping lift fallen horse carts; cutting down trees and carrying […]
Earlier this year, Adidas went “blue” when it announced its partnership with Parley for the Oceans, an initiative created to conserve the world’s oceans by helping to keep them free from harmful litter and pollutants. Both Adidas Group and Parley for the Oceans believe this must be a collaborative effort – one that will allow […]
Sports technology companies have been providing fans, athletes, and sports organizations more innovative ways of processing information. The landscape of sports analytics products and services has changed with the recent collaboration announcement between performance software giant Kinduct Technologies and sports analytic titan STATS. If you are not familiar with Kinduct Technologies think of the technology […]
