For the last hundred or so years, marketing has been a relatively simple challenge of making the consumer aware of your brand, product or service, explaining the benefits and convincing them to buy. However, the discipline is now undergoing some fundamental changes, brought about partly as a result of the digital media revolution, but also […]
Brad Stenger, is a researcher and journalist, currently at Georgia Tech Wearable Computing Center and NYU Center for Data Science. His articles have appeared MIT Technology Review, Wired.com, Ars Technica and TIME. Twitter: @bradstenger. An athlete performance coach for a professional team showed me her in-season workflow. This was in August 2016, after the season. […]
The following is an op-ed by Russell Okung, a Pro-Bowl Left Tackle in the NFL for the Denver Broncos and an investor in numerous technology companies, including Andela, Matcherino, Omni, and Shyft. Okung is the co-founder of the GREATER Foundation, which seeks to educate and mentor young people of color to succeed in the tech […]
Last week, more than 80 industry executives weighed in on the upcoming trends to watch in 2017 along with various predictions for what could be expected in the next calendar year. Responses were limited to 75 words or fewer and included sports industry professionals across the worlds of technology, virtual reality, social media, sports science, eSports […]
With 2016 coming to an end, SportTechie compiled insights from over 80 sports technology industry experts to look ahead to what technological innovations will continue to evolve the sports industry in the coming year. The experts who weighed in include leaders from eSports, virtual reality and player-tracking companies, as well as experts in social media, mobile, wearables and professional sports. […]
