This is an op-ed infographic from Geoff Wilson and David Fowler, two individuals with many years of experience in international sports marketing. Together they take a look into the future of fan engagement at sports venues and how current data gathering and analysis methods will come from chips embedded in the bodies of consumers.
The perpetual challenge that teams and leagues have in today’s wide world of sports content is continuing to find ways to engage fans on digital platforms. Today the PGA Tour and ATP World Tour are hoping they have found a new engagement opportunity in the form of PollPro from Omnigon. For Omnigon, the digital sports […]
Former University of Oklahoma standout and ex NFL wide receiver Mark Clayton retired from professional football in 2011 after a seven-year career with the St. Louis Rams and Baltimore Ravens. Like other retired athletes, the 34-year-old Clayton has turned to entrepreneurship during his post-career life. Clayton is currently running a startup company called LIVV, which […]
CONCORD, N.C. — In April 2013, NASCAR hired Gene Stefanyshyn to help the sports property incorporate new forms of technology and innovations into both the racing product and fan experience. The now Senior Vice President of Innovation and Racing Development has also had a watchful eye on how racing competition can be advanced through different integrations […]
Mobile users today live in a world that is watching and listening more than ever, and some have grown suspicious of the technology that influences their shopping, viewing and sports experiences. The Golden State Warriors have found themselves at the forefront of the mobile privacy debate after being named in a class action lawsuit filed in […]
