It’s no longer a question of if you should use tech to evaluate sports performance; rather, it’s which tech should be used. The Sports Innovation Lab (SIL) is trying to help clients answer that question with the launch of its online evaluation tool, Scout. Using a panel of advisors, customers and academics, Scout created a rankings for the Athlete […]
The San Jose Earthquakes have introduced a new Innovation Advisory Board which is designed to advise the team executives on new and emerging technology trends that can improve the fan experience, increase brand awareness, improve player performance and deliver potential corporate partnerships to the club. The board is made up of eight Silicon Valley residents […]
Although it is one of the oldest sports in the world, dating back to 1430 BC, rowing continues to garner an innovative spirit. The latest innovation is being driven from upstate New York by a former international rowing coach and now successful entrepreneur. Meet Michael D’Eredita, co-founder of Vedä Sport. D’Eredita has created a revolutionary rowing machine […]
How well do you know your fans? The answer to that question is what will determine profitability and success for sports franchises in the very near future. The last decade brought a tsunami wave of new technology into the home: HDTV, hi-speed internet, DirecTV, LCD flat screens, you name it. That all of a sudden made watching from home a solid alternative to actually going to a game for most fans. Teams responded by investing hundreds of thousands of dollars in infrastructure. We saw the most beautiful stadiums in the world built, larger than life LCD screens and increased Wi-Fi connectivity. Basically, teams did these things because they “thought” fans would want it. That’s where things are beginning to change....
Adidas has been using the latest research in energy transfer and motion control to deliver its newest soccer cleat releases, both set for this month: the adiZero F50 and the adiPower Phantom SL. The adiZero F50 family boasts the lightest shoe on the market, with the adiZero F50 Prime weighing in at just 5.1 oz. The […]
