The NFL is six years behind both MLB and the NBA. At least, perhaps, in terms of technology freedom. In two years’ time, though, it might seize the initiative and leapfrog those other leagues. When the NFL and the NFL Players’ Association negotiated the current collective bargaining agreement in 2011, a host of major companies either […]
LOS ANGELES — Brian Bazzel stood in his kitchen as Dustin Johnson readied a tee shot on the 433-yard 12th hole at Kapalua. It was the final day of the Sentry Tournament of Champions, an event Johnson would easily win by eight strokes. While the margin of victory stood out, it couldn’t outdo DJ’s eventual […]
As a four-time Olympic medalist who now works full-time navigating the intersection of sports and technology, Angela Ruggiero preaches a simple message. If global companies are not fully integrating technology into their everyday business, they not only run the risk of falling behind the times and their competition, but they could face missing out on […]
The 2018 World Cup in Russia will feature a new, innovative match ball. On Thursday, Adidas Soccer revealed the Telstar 18, a reimagining of the original Telstar ball used at the tournament back in 1970. It will be the most tech-savvy ball in history with an NFC microchip embedded inside. The chip will allow consumers […]
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]
