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P.J. Fleck, Jim Harbaugh On Why Social Media Matters To Coaches

P.J. Fleck doesn’t care about you if you’re 50 or older. OK, that’s not true, but he cares much more about the 17-22-year-olds who might make his University of Minnesota football program successful. So how do you connect with that age range? It’s simple, and almost anybody could tell you the answer — social media. […]

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Sixers’ Joel Embiid Fined After Instagram Live Words For LaVar Ball

Philadelphia 76ers center Joel Embiid, known for being the social media king in the NBA, was fined $10,000 by the league for using using language on social media that it deemed on Saturday to be “inappropriate.” The fine handed down by NBA Executive Vice President of Basketball Operations Kiki VanDeWeghe came following an Instagram Live […]

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OKC Thunder’s Russell Westbrook Invests In New Chatbot App Genies

Oklahoma City Thunder star Russell Westbrook has invested in Blend Systems’ new app Genies, a group messenger that will soon provide users with the option to use animated chatbots that pull in curated content about news, sports, entertainment and brands from social media feeds. The app enables users to create a cartoon Genie clone of […]

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The Relish Aims To Build A ‘Cheddar’ For Female Sports Fans

The Relish doesn’t want to be like other female-targeted sports sites that have come and gone with varying degrees of success in the past. CEO Ashley Wellington-Fahey wants to create a movement — and she has set her sights on original programming to do it. After a year of bootstrapping, Wellington-Fahey has hired a small […]

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Snapchat Attempts To Lure In New Users And Sports Fans With Tagboard

NEW YORK — Snapchat may be struggling to gain fans after posting dismal earnings in its first report since its initial public offering, but the company is starting to make greater efforts to attract new customers by expanding Snapchat beyond the smartphone screen and onto video boards and broadcast TV. For the past year, Snapchat, a social media app that […]

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