Founded in 2015 by a trio of ex-professional hockey players, Shnarped is a social media platform dedicated for capturing and sharing sports moments. With many extensive video-editing tools and a community filled with sports fans, Shnarped offers a place where fans of every sport can gather and simply enjoy amazing features of human athleticism. “We […]
In the midst of revamping their roster during the offseason, the Boston Red Sox rethought how to build hype for next season, too. The additions of Hanley Ramirez, Pablo Sandoval, and Rick Porcello bring buzz around the team, but they can’t sell tickets just by their names alone. The Red Sox–despite its tradition and generational […]
Engagement. It’s a seemingly catch-all term that, no doubt, has increased in usage 1000 percent or more in the last few years. But it means different things to different organizations and different people with, well, different goals. Broadly speaking, social media engagement is defined by any intentional action taken with a post–a like, a comment, […]
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
49ers running back Brandon Jacobs was suspended for the remainder of the 2012 regular season due to posts on his social media pages
A trying year for San Francisco 49ers running back Brandon Jacobs became even more awkward Monday afternoon when head coach Jim Harbaugh suspended him for the final three games of the regular season and presumably for the postseason, should the team qualify. In a problem that is becoming much more common, Jacobs’ major undoing was his posts on social media accounts where he shared his displeasure about how the 49ers have used him this season.
