Global sportswear brand Nike has launched a service which helps consumers heavily customize their sneakers. The service, called NIKEiD Direct Studio, is underpinned by augmented video mapping and consumers can live design their sneaker. It has been created in partnership SmartPixels, a Paris-based company that has helped launched the experience at Nike Store locations in that […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com State-of-the-art-subscription service streams every game live and OFFERS A […]
For the last hundred or so years, marketing has been a relatively simple challenge of making the consumer aware of your brand, product or service, explaining the benefits and convincing them to buy. However, the discipline is now undergoing some fundamental changes, brought about partly as a result of the digital media revolution, but also […]
It’s safe to say that the majority of baseball fans will never hit a home run over the Green Monster in Fenway Park. However, if you’re in London from June 30-July 4 you might come as close to being David Ortiz as ever thanks to MLB Battlegrounds VR. The full-sensory experience will offer fans a […]
One of the biggest eSports teams in the world, Fnatic has reportedly announced a new partnership with global mattress brand Casper. The partnership began at the launch of Fnatic’s new headquarters in Shoreditch, London. According to Esports News UK, it was detailed that the new HQ is over 5,000 square feet and features a host of […]
