Swimmer Michael Phelps, the most decorated Olympian in history, has been candid about facing mental health challenges — from contending with ADHD when he was younger and reaching a “point of desperation” when he was older — and has joined the board of a technology startup seeking to provide objective diagnoses for those battling depression, stress, […]
Tennis sensation and 23-time Grand Slam singles champion Serena Williams is upgrading her equipment in Intel’s latest advertisement where she joins actor Jim Parsons from CBS’ The Big Bang Theory. According to Intel Chief Marketing Officer Steve Fund, the technology giant has been searching for the best of the best athletes in their respective sports “to symbolize that […]
On the heels of winning six medals at the 2016 Summer Games in Rio, 28-time medalist Michael Phelps signed his first post-Olympics brand collaboration with technology company, Intel Corporation. The fully integrated marketing campaign will kick off Mon., Oct. 17 with a mix of content on Intel-owned websites and social platforms in addition to paid […]
Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics. Using the Engagement Value Assessment™, MVPindex was able to discover which brands earned the most social media marketing value among Olympic athlete ambassadors on social media. Omega lead all Olympic brand partners […]
Michael Phelps’ Olympic reign continued at the 2016 Rio Games as he won another five gold medals and one silver, pushing his total career count to 23 golds and 28 overall, respectively. The 31-year-old Phelps — who is the most decorated Olympian ever — continued his social dominance on Facebook as well. According to the […]
