Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics. Using the Engagement Value Assessment™, MVPindex was able to discover which brands earned the most social media marketing value among Olympic athlete ambassadors on social media.
Omega lead all Olympic brand partners in value added by Olympic athletes on social media this year with 16 posts across Facebook, Instagram, and Twitter leading to $1.2 million in social media brand value during the 2016 Rio games.
Sometimes it takes the sponsorship of one of the biggest athletes in the world to propel your brand to the top. If you’re Omega, it’s a good thing you have the most decorated Olympian of all time on your side. Michael Phelps’s Instagram post lead the way for the brand, earning more than 408K likes and 2.6K comments for the brand, and the bulk of the $1.2 million in engagement value generated by 14 athlete posts for the brand across Facebook, Instagram, and Twitter.
NBC ranks second among Olympic Partner mentions during Rio 2016, with more than $717K in brand value generated by 242 posts by athletes. These posts generated more than 324K likes, shares and comments across Facebook, Instagram, and Twitter.