This is a guest post by Ben Gallop, BBC Sport’s Head of Digital and Radio, that shares his unique perspective on BBC’s digital approach with the Rio Olympics and the results. We pinched ourselves, but it really did happen. There was something utterly compelling about the Team GB story at Rio 2016 and if we thought […]
Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics. Using the Engagement Value Assessment™, MVPindex was able to discover which brands earned the most social media marketing value among Olympic athlete ambassadors on social media. Omega lead all Olympic brand partners […]
Michael Phelps’ Olympic reign continued at the 2016 Rio Games as he won another five gold medals and one silver, pushing his total career count to 23 golds and 28 overall, respectively. The 31-year-old Phelps — who is the most decorated Olympian ever — continued his social dominance on Facebook as well. According to the […]
Team USA Olympic swimmers had an advantage as soon as they hit the pool in Rio this summer thanks to a “motion tracking system” developed by BMW and engineered for USA Swimming. Used in training, the system was particularly useful in improving a swimmer’s kick. First developed prior to the 2012 Olympic games, the system […]
This interview was conducted by Lew Blaustein, who writes at the intersection of green and sports for his GreenSportsBlog. The failure of Brazilian and Rio authorities to live up to the promises made in their bid to host the 2016 Summer Olympics to suitably clean the unhealthy, polluted, potentially dangerous-to-human bodies of water that will host […]
