SportTechie — Michigan RSS



NCAA Final Four Intros Use Stylized Projected Videos

Approximately two hours before Villanova celebrated its second NCAA basketball championship in three years, its seemingly unstoppable starting lineup was introduced to a packed AlamoDome with an elaborate projection. Featuring coach voiceovers, a digitized bracket that appears to fall through the floor, highlights from both teams’ paths to the championship, and the Final Four’s featured […]

Continue reading




The Virtual Reality Cost Of Recruiting Across Non-Revenue-Generating College Sports

When surveying the college athletics landscape, what’s virtually always overlooked are those schools and student-athletes outside the power conferences and non-mainstream sports. That’s a reality entrenched amidst the enigmas of the NCAA… The newfound trend of VR startups venturing into elite college programs only highlights the disparity that exists, with the overall divide, seemingly, growing […]

Continue reading




2013 Final Four Social Media Breakdown

The 2013 Final Four begins on Saturday, but the four schools participating are already active on social media. The Final Four is not just a showcase of the best college basketball players in the country. It is also a one-week golden opportunity for the participating schools to showcase their athletic department and university to the entire sports world watching. SportTechie’s Ben Glidden takes a look at how each school is taking advantage of the extra attention this week and breaking down their social media strategy.

Continue reading