A few weeks ago we wrote an article on Real Madrid’s new partnership with Microsoft. The mobile app has since launched and we got a chance to speak with Real Madrid CEO Jose Angel Sanchez and Microsoft Chairman of Emerging Markets Orlando Ayala on their partnership and Real Madrid’s transforming digital presence. Real Madrid now […]
Real Madrid partnered with Microsoft to help engage their massive fan base. The 10 time European Champion has 450 million fans around the world and were named the best soccer team of the 20th century by FIFA. But even the wealthiest team in sports is struggling to engage with their fan base in this digital […]
Big data and a March Madness bracket. Two distinctly, diametrically opposed conceptions–at least at first glance–that, now, invariably come together during this time of year. Searching these terms online leads to a plethora of results, ranging anything from gamblers, mathemagicians, or data scientists’ perspectives on predicting the Big Dance. The common action that users tend […]
Virginia consulting firm Booz Allen Hamilton is using its analytical, problem-solving approach to break into a new industry: professional sports. After collecting and compiling data for several seasons, the firm is making its debut into the sports analytics industry; revealing its predictive football play-calling prototype as a sponsor of the MIT Sloan Sports Analytics Conference […]
The inundation of competing companies within the various verticals has only increased through the years. Incumbents have to maintain their respective market share as startups vie for the top position. Technology, naturally, has served as the gateway for direct penetration, especially as the barrier to entry is minimal due to software developments. The number of […]
