Super Bowl XLIX is almost upon us, and there are so many interesting narratives to be excited for. With the highly anticipated matchup looming between the New England Patriots and the Seattle Seahawks, perhaps the most overlooked aspect heading into the game lies off the field in the advertising sphere. Regardless of who one wants […]
The Xbox One already has a significant amount of health and fitness related features thanks to the optimal Kinect motion tracker. But could Microsoft be planning to release new fitness tech? Apparently so, in the form of a wearables. According to Gizmodo, the new wearable fitness tracker is designed to sync with an Xbox One […]
Ranked as “the best club of the 20th century,” Real Madrid announced yesterday a new partnership with Microsoft. The goal of this new partnership is to create a new digital platform that will help fans connect in a new, unique way. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the deal in […]
A leader in voice-enabled social television, Tok.tv, has announced that they are releasing their new “Tok Social Button” SDK that makes all sport apps social, while monetizing through TV-synced advertising. What is nice about this new product is that the SDK works as a social TV layer for all sports apps, allowing users to socialize […]
Photo via porhomme
Technology and sports seem to collide more and more each day–instant replay, stadium experience, and performance have all been impacted. But technology may be impacting sports in a subtle way as well: through the men and women handing out the paychecks.
In the wake of Donald Sterling’s downfall, Steve Ballmer has made a bid to purchase the Los Angeles Clippers. This sale will put Ballmer, former Microsoft Chief Executive Officer, within a growing crowd: techies who have found a second life in major sports.
