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How NASCAR’s Use Of Technology Is Changing Racing

WATKINS GLEN, N.Y. — On a hazy August day at The Glen, a racetrack in northern New York not far from the Finger Lakes where NASCAR hosts one of its regular-season races, a tractor trailer buzzes alive with energy on a patch of grass. The 53-foot custom-built Featherlite trailer is among the auto association’s most […]

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ViaSport, Microsoft Canada Team Up On Tech For More Inclusive Sports

Thanks to the work of British Columbia’s viaSport and Microsoft Canada, people with disabilities will have better online resources to participate in sports, according to a viaSport statement. ViaSport, which is partially supported by the government of British Columbia, is a non-profit that promotes amateur sports within the province — a result of the 2010 […]

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Seattle Reign FC Uses Microsoft Platform To Measure How Athletes Feel

NEW YORK — The Seattle Reign Football Club has become one of the first teams to implement a new platform designed by digital agency POP and Microsoft Corp. that not only tracks player data and performance, but also measures subjective data such as how athletes feel. The National Women’s Soccer League team recently started using […]

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Meet The World’s Smartest Golf Caddie, Powered By Artificial Intelligence

NEW YORK — Sal Syed admits it’s almost too good to be true. The first time he utilized the Arccos Caddie, golf’s first artificial intelligence-powered platform, he notched a hole-in-one. “My first experience was nothing short of remarkable,” says Syed, who is the Chief Executive Officer and co-founder of Arccos, a golf tracking, sensor and […]

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Microsoft Creates Motion-Activated Art At AMGEN Tour Of California

Microsoft is getting artsy on the race course and turning the movements of road racing cyclists into real-time motion-activated images and videos. During last month’s AMGEN Tour of California, Microsoft utilized its Kinect technology and partnered with interactive design studio VolvoxLabs to generate visual art called THE RIDE across seven locations including Sacramento, Santa Barbara […]

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