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PGA Tour Launches Free OTT Channel On XUMO For Highlights, Interviews

The PGA Tour has launched a free ad-supported streaming channel on video-on-demand service XUMO that will feature access to taped highlights, recaps, player interviews, tournament previews and live coverage of certain holes. The companies say this marks the first ad-supported PGA Tour over-the-top channel available on smart TVs. It’ll feature both live and on-demand programming, […]

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NBA Partners With Headspace For League-Wide Access To Meditation App

The NBA has partnered with Headspace to provide all league and team employees across the NBA, WNBA, NBA G League and its NBA 2K esports league access to the meditation and mindfulness app. In exchange, the NBA will codevelop mental training content with Headspace this summer designed to prepare athletes at all levels for competition, which […]

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New Spring Football League Will Launch With Fantasy Integration

A spring football league launching in 2019, which will be aired on CBS and streamed for free through a mobile app, will automatically integrate a fantasy experience that fans can interact with on a play-by-play basis for a chance to win prizes. The league, which is being manufactured by the Alliance of American Football, will […]

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Nike Embraces Meditation For Pro Athletes With Headspace Partnership

Ahead of a recent race, mid-distance steeplechase runner Colleen Quigley was listening to a guided meditation led by Headspace cofounder Andy Puddicombe. Eyes closed, she took a deep breath and relaxed her shoulders as he talked about mental preparedness in a soothing voice through her smartphone. Moments later she lined up at the start and powerfully […]

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Fitbit Aims To Track Women’s Health And Kids’ Activity

Fitbit is aiming to expand its healthcare initiative by building the world’s largest database of women’s health through a new ecosystem of smartwatch apps that track women’s menstrual cycles and compare that data to exercise and sleep patterns. In a presentation announcing the new female health tracking initiative, which will be available on the Fitbit […]

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