BT Sport is tapping into what could be the next level of fan engagement for traditional broadcasting companies—taking the game directly to Britons’ mobile phones. On Thursday night, soccer fans tuning into the Champions League quarterfinal between Juventus and Tottenham Hotspur were able to do so directly through the BT Sport mobile app, the telecommunications […]
There’s no better time to show off your school pride than during March Madness. The NCAA men’s basketball tournament features 68 teams fighting for a national championship. And for fans of each and every one of those teams, Thyng has an augmented reality activation specifically for you. Here’s what you need to know: – The […]
Eleven Sports has launched a 24/7 digital service on esports-focused social streaming service Twitch in what marks the continued accessibility of traditional sports on the platform following last year’s deals with the NFL and NBA G League. The new dedicated sports channel, called Eleven Prime, offers fans a variety of live sports, including basketball, baseball, […]
Tata Communications has teamed up with Formula 1 again, this time bringing live action to fans in a new way. They will be powering the new F1 TV mobile app to enhance engagement with the sport. F1 TV lets you watch Grand Prix racing any way that you choose. The app features commercial-free live streams […]
Fitness trackers might be sophisticated enough to predict when a person is at risk for cardiovascular diseases such as obesity and diabetes, according to a recent study published in the medical journal PLOS Biology. After outfitting 233 people with low-cost consumer-grade wearables and comparing their results alongside a host of other clinical tests conducted with […]
