Saying Merril Hoge and Mike Sherman know football would be a gross understatement. Between Hoge’s NFL playing days and time spent as an ESPN analyst and Sherman’s 35 years of high school, college and NFL coaching experience — they have every level of the game covered. Now the two are adding something new to their […]
When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey. The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is […]
Genies, a startup formerly known as Blend Systems that builds animated emojis that look like their users and react to popular culture and current events, has secured an additional $3 million in strategic funding and added a second pro athlete to its list of investors. This week upon the official launch of the Genies app, […]
Weeks after Fitness AR used Mapbox technology to build digital 3D maps that help endurance athletes on Strava visualize trail routes, the augmented reality activity-tracking app has been acquired by Mapbox to build all sorts of sports, fitness and consumer apps for clients. As part of the deal, Fitness AR co-founder Adam Debreczeni will help […]
In a digital-first age when sports fans are experiencing their favorite teams differently than they did in the past, team officials are constantly searching for the most efficient way to connect with the most ardent of supporters. These days, Game Day has become a total sensory experience, hitting fans at every turn in a variety […]
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