The NFL’s Pittsburgh Steelers have invested in professional esports team the Pittsburgh Knights in a deal that strategically joins together two major sports brands with millions of combined fans. The...
Sportradar will monitor the domestic and global betting activity across NASCAR’s three largest events as part of a new multi-year partnership between Sportradar and NASCAR. Sportradar announced the deal in...
NASCAR is launching a new esports league with teams owned and operated by official league teams, such as Hendrick Motorsports and Richard Childress Racing. The eNASCAR Heat Pro League, a...
NASCAR is going all-in on ephemeral social media site Snapchat for its biggest weekend of the year, the Monster Energy NASCAR Cup Series championship. The league announced this week that...
Sportradar will be the exclusive provider of sports betting data to MGM GVC Interactive for the half-dozen leagues and federations for which it is the official provider: the NBA, the...