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Bubba Wallace Eyes New Tech Sponsorship for Competitive Edge

Bubba Wallace was moved to tears in February as he reflected on the personal journey that had taken him to a historic second place at the Daytona 500. Wallace finished higher in the race than any previous NASCAR Cup Series rookie in history. He was the first black Cup Series driver in nearly 50 years. He was […]

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NASCAR, iRacing Create Youth Esports League

Auto racing might have the closest crossover from traditional sports to esports.  The gaming realm already mirrors that of real racing, although without the extreme acceleration and deceleration drivers face in real-world cars. To take advantage of that natural link, NASCAR is launching a competitive youth esports series on the online driving portal iRacing. Open worldwide […]

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