Another week another story about the NBA doing a great job with their digital media presence. Two weeks ago we explained why the NBA is better than any other league on social media. Last week we reported that the NBA has gone digital with their All-Star voting in some creative ways. Now this week the NBA […]
The National Basketball Association has recently signed a brand new four-year digital marketing partnership with America’s largest beer producer, Anheuser-Busch. With the NBA arguably leading the world of sport in digital utilities, the renewal looks to take things a step further. The deal will allow Anheuser-Busch to use NBA team logos on their bottles and […]
As we’ve stated in the past, the NBA is one of the more digitally savvy leagues in pro sports. Today, this assertion has been supported with the launch of NBA All-Star voting via Google Search. For the first time, NBA fans can vote by simply googling “NBA Vote All-Star” or “NBA Vote Team Name” (ex: NBA […]
One of the biggest trends in the sports technology world is athletes going to extreme measures to protect and repair their bodies. From player tracking technology to cryotherapy there are all sorts of technological methods being used around the elite athlete world to try and combat the physical toll the body takes when playing professional sports. And now […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Company: OpenRuns CEO: Christian A. Hanish Headquarters: Los Angeles, CA 1. What is your elevator pitch? […]
