SAP and the NFL, Cisco Systems, Inc. and the 2016 Olympic/ Paralympic Games, US Open and IBM. It is without question that business- to-business tech partnerships are not only reshaping the way sports, entertainment and ancillary events are produced, but how they are consumed. From amplifying fan engagement and experience to the manipulation of software’s […]
Wilson Sporting Goods Co., the 100-year old traditional sporting goods company that has always drawn on passion and emotional resonance to connect with its customers, is leading the way in bringing the Internet of Things to athletes everywhere. When development for a connected basketball began three years ago, Wilson’s key objectives were to be universally […]
Klay Thompson, the Golden State Warriors’ All-Star small forward, is teaming up with ShotTracker, a company that makes wearable technology to track shot performance, for the Klay Thompson Preseason 3,000 shot challenge. The KT3000 challenge is a free training program that challenges participants to put up 3,000 shots in three weeks (November 1-22) in order […]
New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow CEO’s of new ventures to tell their story. Company: MYagonism CEO: Paolo Raineri Headquarters: Brescia, Italy 1. Elevator Pitch? Innovative coaching basketball analytics that win. Find the […]
The National Basketball Association (NBA) and watchmaker Tissot announced a multiyear partnership on Monday that will make Tissot the official timekeeper for the NBA, the WNBA, and the NBA D-League. The deal, which was the most expensive in Tissot’s 162-year history, was also the company’s first with a major North American sports league. The partnership […]
