Gordon Hayward may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Utah Jazz. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
David Stern has retired as the commissioner of the NBA after 30 years in office. Since taking the position in 1984 Stern has helped to drastically expand the league’s presence and marketability to a global scale. These expansions include, but are limited to, the creation of the WNBA in 1997, the NBA Development League, the […]
The month of February kicked off with the NFL Superbowl. Shortly after, the spotlight quickly turned to the Sochi Winter Olympics. With the All-Star weekend coming up, you can be sure that the NBA has a few tricks up their sleeve. The NBA has always been pushing to develop their league and product through technology […]
Damian Lillard and the Portland Trailblazers have made steady progress in 2013-14 on and off the court. (Portland Trailblazers) LaMarcus Aldridge may be a surprise MVP candidate, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries...
New owner Vivek Ranadive is looking to revitalize the Kings’ franchise on a global scale. (The Pacific Online) Demarcus Cousins may very well be one of the most talented young big men in the league, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some...
