In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve, with new metrics and KPIs being incorporated to address...
Monsterful VR announced a partnership with New Balance’s Program 15 and its Future Stars Series as the start-up virtual reality company makes its first foray into performance training. New York City-based Monsterful VR had previously installed an entertainment product, Play The Pros, at the Detroit Tigers’ Comerica Park geared toward enhancing the fan experience. This […]
New Balance and Zepp, a digital sports training device and sensor company, are now bringing gamification to consumers through the launch of the NB HitClub. The new integration, which is the first time gamification has been integrated into any Zepp product, will give Zepp Baseball and Softball users an opportunity to take swing challenges, compete […]
When Corey Kluber toes the rubber Monday night in the Cleveland Indians’ season opener at the Texas Rangers, the right-hander will have a modification to his New Balance cleats that will go unseen to the naked eye. In each of his spikes, Kluber will have a 3D printed plate, becoming the first player to wear such a […]
Fitness brand New Balance entered the wearable market for the first time Wednesday as its Digital Sport Division launched smartwatch RunIQ in collaboration with leading companies Intel, Google and Strava at the International Consumer Electronics Show (CES) in Las Vegas. Designed for runners and engineered with Intel Inside, RunIQ will help athletes improve their performance […]
