Twice, Maggie Hogan’s Olympic dream was cut short. At the age of 26, despite discovering the world of competitive paddling relatively late, Hogan managed to experience some early success. After a little more than three years with a paddle in her hands, Hogan found herself in position to vie for a crack at the 2008 […]
When you control the narrative, you control the story; you also usually win. This is the motto I live by in my 10+ years in Wasserman’s digital group. If that adage holds true, then Social Media is poised to be the big winner of the 2016 Olympics in Rio as nearly 20% of total time […]
With the Olympics starting this week, social media platforms everywhere are preparing for the global event. One of the leaders in generating the social content around the Games will be Twitter, who is adding a few extra features including a new “Olympics” section in their Moments tab and hundreds of emojis to add into tweets. […]
Olympic rower Gevvie Stone has been getting more sleep. She owes it in part to the WHOOP performance monitoring system she’s been using since last December, a wristband she wears at night that evaluates her strain and recovery. The thin, lightweight band does so by measuring and analyzing heart rate, heart rate variability (HRV), ambient temperature […]
When you’re sore, it can really put a damper on your workout. While it’s easy for most people to take a day or two off from the gym, professional athletes don’t get the luxury. However, American gymnast Simone Biles has found a new way to help combat her soreness through the NormaTec Pulse Recovery System. […]
