Last month, Gatorade introduced their, “For The Love of Sport” program, focusing on youth athletes and their ambitions. The sports drink brand is looking to expand its high school awards program in the United States, it has generated new-look bottles featuring the likes of Lionel Messi, Serena Williams, Paul George and Usain Bolt, as well […]
Athlete Network, a social network for collegiate, professional, and everyday athletes, has launched a new partnership with the United States Olympic Committee. The athlete funded online community will provide the USOC’s Athlete and Career Education (ACE) program with a customized online career network for America’s elite Olympic and Paralympic athletes. The three-year contract will allow […]
The Opening Ceremony in Rio is now just three days away, and NBC is still making announcements about their already expansive coverage. Rio 2016 will not only be more digital than ever, it will also be NBC’s biggest push across social media platforms. NBC just announced their plan for a massive range of social media […]
Winning is all about making sure that you’re doing everything you possibly can to have the upper hand on your competition. Increasingly, competitive advantages are coming in the form of new technology and every four years the summer Olympics display the latest in athlete innovation. Just a few days from now when the Olympics begin, […]
While the 2016 Olympics may have 47,000 security guards, 65,000 police officers, and 20,000 armed service personnel assigned by the Brazilian government to patrol the event, there is still a lot of ground to cover. There will be over 30 events through a span of 16 days that need to be on watch and, to […]
