Global sportswear brand Nike has launched a service which helps consumers heavily customize their sneakers. The service, called NIKEiD Direct Studio, is underpinned by augmented video mapping and consumers can live design their sneaker. It has been created in partnership SmartPixels, a Paris-based company that has helped launched the experience at Nike Store locations in that […]
Growing up, playing video games was all about bragging rights. Come 2024, it’s realistic that video games and esports could be played with something much larger at stake: Olympic medals. That’s because Paris, host of the 2024 Olympics, is considering adding esports as an event. “We have to look at it because we can’t say, […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com The Sport Innovation Society proudly announces the Sport Innovation Summit in Paris on […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to contact us if you know of a startup that should be considered […]
