In a first-of-its-kind initiative for a global sports governing body, the International Cricket Council is encouraging fans to slide into the Direct Messages of its Twitter account. With the recent start of the ICC Champions Trophy 2017, which will see 18 days of cricket competition in the United Kingdom until June 18, the ICC partnered with […]
He’s the star player on Real Madrid, favored to win the UEFA Champions League final this weekend for the second year in a row. But Cristiano Ronaldo’s tech-savvy approach to investments and branding also differentiate him as a pro-athlete entrepreneur. Ronaldo was the world’s highest-paid athlete in 2016, raking in $88 million in total earnings, […]
With the EuroLeague basketball season coming to a thrilling close last week, fans attending the games were able to create the ultimate souvenir ahead of the final — a 3D personalized digital avatar in their likeness. The experience allowed fans to create a digital copy of themselves by stepping into a device called The Portal […]
Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence. Together, the two will work with sports clients to provide a singular valuation of all their social and digital media, as well as traditional media. “Brands […]
Twitter’s regular schedule of sports programming is coming more into focus following its Digital Content NewFronts presentation earlier this month, with the company announcing its new three-hour weekly MLB program set to debut June 14. On Wednesday nights, The Dugout — as the show is being called — will live stream exclusively on Twitter from […]
