NEW YORK — Snapchat may be struggling to gain fans after posting dismal earnings in its first report since its initial public offering, but the company is starting to make greater efforts to attract new customers by expanding Snapchat beyond the smartphone screen and onto video boards and broadcast TV. For the past year, Snapchat, a social media app that […]
Tennis superstar Serena Williams announced Wednesday that she has joined the SurveyMonkey board of directors. Williams, who is one of the most successful athlete entrepreneurs with a signature clothing line offered through HSN and several major brand sponsorships, was named to the leading online survey platform’s board with Intuit CEO Brad Smith. They’re replacing Hewlett Packard […]
One reason why Instagram shot to mainstream popularity years ago was because it gave once out-of-touch celebrities and athletes the ability to interact directly with fans by providing a peek inside their personal and professional lives. Now, a six-year-old social platform promoting athleticism and fitness is hoping to do the same — and it has […]
The WNBA had its first live streamed game on Twitter on Sunday as part of a new three-year deal with the social platform. The game featuring the Dallas Wings at the Phoenix Mercury received more than 1.1 million unique viewers and an average minute audience (AMA) of 62,459. For comparisons sake, the 10 Thursday Night Football […]
During the Monster Energy NASCAR Cup Series race Sunday at Talladega Superspeedway, Snapchatters were able to get up-close-and-personal with Daniel Suarez’s No. 19 car in pit row. Team jackman Trey Burklin wore Snap Inc.’s new Spectacles during pit stops, showing fans what it’s like to operate on a race car via a first-person perspective. According to Bryan Cook, […]
