NEW YORK — At Twitter’s first Digital Content NewFronts presentation, one thing was particularly apparent: live sports programming and video content is a driving focus for the social platform. Twitter announced a half dozen live streaming sports partnerships with the NFL, MLB, PGA TOUR and WNBA, among others. Arguably the most noteworthy, though, was Twitter […]
Twitter unveiled its upcoming live streaming and video initiatives Monday night as part of its NewFronts presentation for advertising executives and marketers across sports, entertainment and other industries. NBA Commissioner Adam Silver joined former Duke men’s basketball standout Jay Williams on stage to discuss the power of Twitter, which the NBA entered into an official […]
Even if you can’t grow your own playoff beard in the traditional sense, NBC Sports is giving NHL fans everywhere the opportunity to do so via the sports network’s first Snapchat lens. The creative initiative is part of NBC Sports and the Stanley Cup Playoffs marketing campaign titled “There’s Nothing Like Playoff Hockey.” Besides growing some […]
If the first round of the 2017 NFL Draft played out according to Twitter, the Cleveland Browns would select Texas A&M defensive end Myles Garrett with the first overall selection followed by the San Francisco 49ers picking Solomon Thomas of Stanford. Twitter broke down the first 32 picks based on the players who were most-mentioned […]
Nearly a month after losing its NFL live streaming deal to Amazon, Twitter touted some key figures from the live sports programming it has left. In its Q1 2017 letter to shareholders, the social media platform revealed that its live streaming of early-round PGA TOUR LIVE, which it won the exclusive streaming rights earlier this year, has […]
