Social media has dramatically changed the relationship between high school student-athletes and college coaches. Coaches are now able to recruit and follow the day-to-day life of prospective student-athletes from all corners of the globe. It seems as though no big play or outstanding overall performance will go unnoticed in today’s digital world. Countless hours of […]
Five years ago, few people would have expected an app which only temporarily shows photos and videos to become a staple of twenty-first century society. Nevertheless, after just over four years of existence, Snapchat has cemented itself as not only a vehicle for people to send obnoxious selfies and funny videos back and forth, but also […]
Leicester City has done the completely improbable and won the Barclay’s Premier League for the first time in club history, despite the reported 5000-1 odds stacked against them at the onset of this season. So with this Cinderella success, how did the club’s social media influence improve over the season? We asked social media measurement […]
Last month the NCAA lifted their ban that barred electronic communion between football programs and potential recruits. And now, a new arms race in college football could be beginning. The University of Florida football program hired a staff that will be solely dedicated to helping recruiting initiatives on social media. In an article recently published by […]
Earlier this week, Twitter’s shares dropped 10 percent as the company missed analyst expectations for their first quarter’s revenue. The social media platform still had year-over-year and user base growth, but they fell short of Wall Street speculation. “Revenue came in at the low end of our guidance range because brand marketers did not increase spend as […]
