At SportTechie we like to let some of our readers that are sports industry professionals share their sports tech stories, projects or ideas. This is a guest article from Lindsay Simpson, Director of Digital with DC United, that covers their upcoming Swipe-Right-Night initiative with Tinder. If you’re an industry leader and interested in sharing a sports […]
YouTube versus Twitch. After YouTube’s parent company, Google, attempted to acquire Twitch last year, it would be Amazon to end up buying the gaming livestreaming upstart for nearly $1 billion. YouTube, though, didn’t necessarily need to validate the space with such a move, they’ve had a surplus of games-related content within their platform, virtually since […]
Fancred’s fan-focused platform continues to evolve, with the goal to ultimately become the most comprehensive home for sports fans. Pushing forward through team partnerships, like the Carolina Panthers, is one part to demonstrate marked growth. The collective mobile experience comprises an array of facets, particularly to grasp fans’ engagement interests. Clearly, the live video streaming […]
Curation. This term has surfaced into mainstream public conscious rather subtly, in a streamlined way. What was once solely used in reference to a kind of skillset housed within museums, has now come to mean as anyone’s ability to selectively choose a particular subject matter. Today’s popularity around curation, though, can stem from lofty–or at […]
One of the major goals of digital marketers in today’s sports world is to try to get fans to become free brand ambassadors by giving them something worth sharing on social media. A great example of this recently came from the PGA Tour who took a different route in order to incorporate fans and their willingness to share memorable […]
