Storytelling equals marketing. This equation is unquestionably true as E = mc2. Yet, marketers don’t have to be Albert Einstein to realize that they need to add math to this formula, especially considering the current climate’s convergence with new age technologies as a foregone conclusion. Persado, a New York City-based software company, produces its own […]
The following is a guest post written by Dr. Tim Lampe, Senior Associate Athletic Director and Adjunct Professor for the Center for Sport Leadership at Virginia Commonwealth University. This spring, the Richmond International Raceway (RIR) hosted the 3rd Annual RIR STEM Education Day event. Using a NASCAR Sprint Cup Series race as the backdrop to the […]
Proper education is just as crucial to serving society as it is to personal achievement. Success in this country is generally tied to education, even in the case of professional athletes. It’s imperative that successful athletes harp on the significance of taking education seriously. Young sports stars will be rewarded and praised enough for their […]
We’ve all heard it before from kids. That same tired, old, sentence about not going to school to learn. Maybe the topics in school are boring for them and it really is unfortunate but in an effort to make learning fun for kids, two companies have come together to combine learning and sports. The Science […]
As part of a Science of Baseball and STEM (Science, Technology, Engineering, Math) Showcase, the Arizona Diamondbacks will welcome 14,000 Arizona students and their families to their game tomorrow against the St. Louis Cardinals. Aside from watching the game, 3,000 students and teachers will also take part in a pregame STEM parade on the field […]
