One of the biggest trends in the sports technology world is athletes going to extreme measures to protect and repair their bodies. From player tracking technology to cryotherapy there are all sorts of technological methods being used around the elite athlete world to try and combat the physical toll the body takes when playing professional sports. And now […]
The NBA is seizing a massive opportunity to grow its global brand with digital media technology. On Monday the NBA said it is working with Israeli startup WSC Sports Technologies to create and disseminate customized highlight video content in real-time. The NBA will use WSC’s video editing platform called AVGEN which essentially automates the process of creating highlight reels. […]
The NBA season tips off tonight, so we looked into MVPindex data to catch a glimpse of the league on social media. The most used platform among NBA athletes by far is Twitter, with 86% of players having an account. This is followed closely by Facebook and Instagram with 59% and 57% of athletes adopting […]
Human beings are a mobile species. It’s ironic and counterintuitive to analyze all the complicated attributes of movement through static motor devices. Human performance is most accurately documented and improved upon through meticulous visual, cognitive and dynamic motor training. FITLIGHT Trainer is a wireless sensor device composed of 8 LED lights operated by a tablet […]
Under Armour is having a good month. On the heels of Jordan Spieth’s brilliant Masters run, the NBA named Stephen Curry the 2014-15 MVP. In Steph’s honor, Under Armour is set to release a limited edition Curry One MVP PE signature shoe. The Curry One is Steph’s first signature shoe, and the company describes the shoe […]
