A number of top tier English soccer clubs have begun rolling out new technology which has the ability to virtually alter in-stadium advertising when watched on TV. Virtual replacement perimeter technology, as it is called, has been installed at a number of English Premier League (EPL) and English Football League (EFL) teams’ stadiums this season, […]
The National Hockey League introduced many new technological features at the World Cup of Hockey 2016. In addition to player and puck tracking, the NHL utilized digitally enhanced dasherboards (DED). To do this, the NHL retained Supponor to create the augmented reality dasherboards. Through Supponor, the dasherboards feature digital ads that are TV-visible. However, fans […]
A new collaboration between ADI and Supponor is giving advertisers the ability to target a broader audience with the launch of the world’s first broadcast quality LED virtual advertising. The digiBOARD DBR was recently launched at the Leaders in Sport Business Summit. It pulls from Supponor’s DBRLive technology and ADI’s digiBOARD LED perimeter system to create an […]
Electronic signage is revolutionizing the sports industry. More ads in less space means greater opportunity to make more revenue. In hockey, “Dasherboards” are a prime advertising space. Companies want their logos in front of fans in the stadiums as well as broadcast viewers. The NHL is testing a new virtual form of advertising currently being […]
