Boston-based sports performance company WHOOP struck a deal with the NFL Players Association, giving all NFL players, including incoming ones, the ability to monitor their strain, sleep and recovery as the WHOOP Strap 2.0 wearable device will be distributed to every player. As the first such deal of its kind between a professional players association and […]
Tennis sensation and 23-time Grand Slam singles champion Serena Williams is upgrading her equipment in Intel’s latest advertisement where she joins actor Jim Parsons from CBS’ The Big Bang Theory. According to Intel Chief Marketing Officer Steve Fund, the technology giant has been searching for the best of the best athletes in their respective sports “to symbolize that […]
Melbourne, Australia-based 776BC makes athletic apparel, mostly for runners and rowers, but now the company has pushed into the sports technology sector with its new Motion line. Two years in the making, 776BC’s Motion System hopes to help enhance athletic performance through the use of biomechanics. But Motion’s athletic tops and bottoms are not tech-filled […]
At a recent accelerator event in Belfast, Northern Ireland, sports startup Cloud Rupture showcased a virtual reality prototype which aims to help golfers improve their swing with the aid of this technology. The early-stage product, Swingchronicity, is able to provide a full 3D arch of a golfer’s swing as it happens and will be aimed […]
Dell EMC has announced the company’s first NASCAR sponsorship by teaming up with JTG Daugherty Racing. This partnership is the latest example of technological growth in NASCAR to improve performance. Through Dell EMC solutions, JTG Daugherty plans to enhance its performance on the track and in the shop floor. “During races, we are required to execute […]
