Fitness brand Reebok wants to create shoes “made from things that grow,” and that’ll start with its new “Cotton + Corn” sustainable products initiative it announced this week. Later this year, the first plant-based piece of footwear later will include an upper made up of organic cotton and a base from industrial grown corn. According to […]
Major League Soccer club New York City FC became the first in the league to sign an esports player, it was announced Wednesday. NYCFC landed local FIFA gamer Christopher Holly, who will represent the soccer team in FIFA tournaments and championships worldwide. Manchester City, the Premier League club that shares City Football Group as a […]
VR Dream Match Baseball in its latest version enables the experience of what a 100 mph fastball feels like on impact. Up to 15 different types of pitches — including something as detailed as the split-fingered fastball — are recreated in this experience from Tokyo-based production company AOI Pro. And when wearing an HTC Vive […]
Serena Williams and Stephen Curry, two of the most prominent athletes competing today, are known for their intensity and dazzling the crowd. So if they are pinned against each other in a game of ping pong, things are bound to get very competitive very quickly. That’s exactly what happens in Chase’s new QuickPay commercial. Quickpay […]
Blue Star Sports and USA Football announced on Tuesday a five-year exclusive partnership which will see the youth sports systems integration and technology company change the way a governing body communicates with its member organizations. Frisco, Texas-based Blue Star Sports, which is led by Founder and Chief Executive Officer Rob Wechsler, is now USA Football’s Official Club, […]
