In a move that will blend the old school with the new, Marucci Sports and Diamond Kinetics announced the release of Smart Bat Custom Cut — a handcrafted Marucci maple baseball bat designed to hold a Diamond Kinetics SwingTracker inside its handle. Marucci’s Baton Rouge, La.-based brand has become a staple among big league hitters, boasting endorsements from […]
Sponsorship is an important part of any sport. From the signage on an outfield wall to a commercial in between periods of a hockey game, professional sports franchises and brands are always looking to increase fan engagement. iQ Media has launched a platform designed to track sponsorship for teams in areas never before reached — […]
The Milwaukee Bucks have chosen Johnson Controls as its “smart building” partner for the new Wisconsin Entertainment and Sports Center. Johnson Controls will work to incorporate technology throughout the building. It will be Johnson Controls’ job to reduce the building’s energy usage and make the building’s carbon footprint minimal. “This is a partnership that is […]
Golden State Warriors’ Draymond Green wears many hats: basketball player, father, tech enthusiast and beginning coder. But he recently tried out a new gig: digital hotel concierge. .@HotelTonight hired me to be an HT Pro digital concierge for the day. Who’s booking last-minute rooms and needs extra towels? — Draymond Green (@Money23Green) March 23, 2017 […]
The NFL has announced that it will replace the sideline replay monitor with a handheld device. Referees beginning next season will watch replays on the field using Microsoft Surface tablets, eliminating “going under the hood” to review plays on television monitors, according to the Associated Press. Referees on the field will be able to assist in […]
