James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]
With Super Bowl Sunday comes Super Bowl parties. With Super Bowl parties come alcoholic beverages. That can result in drunk driving, but not if Tostitos can help it. Just in time for Super Bowl parties, Tostitos created the limited-edition “Party Safe” bag, a bag of Tostitos chips featuring an alcohol-detecting sensor that acts as a […]
NFL coaches, executives and scouts evaluating draft prospects at the Senior Bowl on Saturday have access to more player performance data than ever before thanks to technology. For the first time at the Senior Bowl, players during the game will be wearing the Catapult OptimEye S5, a monitoring device that measures volume (total work done […]
Last-minute hotel booking app HotelTonight announced Friday a partnership with Chelsea F.C. that will allow fans in attendance at Stamford Bridge the chance to take advantage of unique match-day hotel booking deals. The sponsorship deal is Chelsea’s first with a mobile app and will enable anyone attending a home match access to HotelTonight’s extra-discounted GeoRates, specifically for fans at Stamford Bridge. […]
AFC and NFL All-Stars at the site of the Pro Bowl in Orlando on Wednesday were pitted against each other in unique competitions during the Pro Bowl Skills Showdown that included a new challenge called Drone Drop. Drone Drop features a drone dropping footballs into the hands of the Pro Bowlers like Odell Beckham Jr., Chris Harris […]
