Monitoring and measuring muscle glycogen levels has never been easier thanks to MuscleSound, a Denver-based technology company that aids in boosting an athlete’s performance levels and fights against injury risks through its cloud-based software, MuscleHealth. We have seen the progress of the company, from netting a partnership with three NCAA programs (Oregon State, University of Colorado, […]
This year, English Premier League teams have been venturing into burgeoning eSports industry by signing professional gamers to represent their respective teams during FIFA tournaments. Next in line looks to be teams in the NFL, where, according to Bloomberg, three have mentioned the possibility of signing top gamers from EA’s Madden NFL video game. eSports […]
This year’s NBA Finals will not soon be forgotten. The league’s two best teams, the Cavaliers and Warriors, and two best players, Lebron James and Steph Curry, met in an epic clash that resulted in James cementing his legacy in NBA lore. From a brand perspective the matchup also pitted Under Armour vs Nike on […]
You can almost hear the chatter of “Chalk another one up for the good guys,” through Twitter Inc.’s corporate office. After sealing a deal to live-stream another major sports league on Tuesday – this time the NBA – Twitter created another Steph Curry-esque splash in the tech space. This will be the first broadcast of original programming made […]
Since 1997, Samsung has been sponsoring the Olympic games by supplying cell phones as well as a communication services called WOW (Wireless Olympics Works). This year, Samsung released a special edition Samsung Galaxy S7 Edge Olympic Edition in Brazil, the United States, China, Germany and Korea. Only 2,016 phones will be sold in Best Buys stores […]
