Yesterday, Under Armour officially announced the launch of the brand’s first dedicated mobile app for shopping deemed, UA Shop. The app plans on raising consumer “spending” experience across the Under Armour Connected Fitness platform. For athletes, personalization is key. What they wear is half the battle when preparing to train because as the saying goes, “Look good, […]
You are driving the family car through your quiet neighborhood with your two sons in the backseat. It is a gorgeous Saturday afternoon, but as you cross the intersection, seconds away from your driveway, you notice out of the corner of your eye the car next to you is running the stop sign. As the […]
The sport of baseball is at an interesting crossroads. While Major League Baseball took in a record $9 billion in revenue last year, and the average value of the 30 MLB teams is $1.2 billion, the sport’s average audience viewer hovers around 55 years old. So while business is currently booming for baseball’s top league, […]
Fighter pilots and people playing team sports have more in common than you may have thought. In fact, the cognitive functions players need on the soccer pitch, the ice rink and the basketball court are very similar to those fighter pilots use during aerial combat. Cutting edge athletes in these sports are beginning to train […]
The UEFA Euro 2016 starts in just four days, and one of the tournament’s sponsors, French wireless carrier Orange, is lighting up the Eiffel Tower with the colors of each night’s winner. However, the winning team will not be the one that scores the most goals, but the team that gathers the greatest amount of […]
