Shock Doctor, a mouthguard technology company, and the National Basketball Association (NBA) have announced a partnership to promote the use of mouth guards in all levels of play. In addition to the deal, Shock Doctor has been named the official mouthguard of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League) and […]
During Lenovo’s Tech World event in San Francisco this past week, the company revealed a smart running shoe that provides almost everything a fitness tracker can do without needing to bring along the extra hardware (i.e. wristbands, phones, etc.) The smart shoe is the first product of The Smart Moving Platform, a collaboration between Vibram, Lenovo […]
Convenience cannot be overstated these days. We expect everything to be at the tips of our fingers at all times so we have apps that will deliver food on demand, apps that will pick up and deliver your laundry and dry cleaning, and apps that will track your fitness activity. But actually doing that fitness […]
We are less than two months away from the Opening Ceremonies of the 2016 Rio Olympics. From a tech perspective, numerous storylines are already starting to play out about the execution of the games. But with the athletes themselves, there is an increasing trend of them turning to hi-tech training products and techniques to prepare for the competition of a […]
In recent years, the NBA has become well-known for its liberal approach to digital media. “Content everywhere,” with minimal restrictions, is the general foundation of the league’s digital content policies. And that approach is paying off. Meaningful engagement with a large global fan base has led to a record-setting 2015-16 regular season for the league’s […]
